Spicy lines meet spicy sauce with a new partnership between Friends of the Colorado Avalanche Information Center (Friends of CAIC) and Eagle’s Sendy Sauce, a mountain-based hot sauce business. The company’s new “Spicy Moderate” hot sauce is designed to help raise awareness about Colorado’s notoriously tricky snowpack by igniting conversations about avalanche awareness and preparedness while adding a flavorful kick to skiers and riders’ palates. A QR code provides a link to education resources, and a portion of the proceeds from each bottle supports Friends of CAIC’s mission of supporting avalanche forecasting and education. “We saw an overlap in the language used in hot sauce descriptions and avalanche forecasting danger levels,” says Friends of CAIC’s Aaron Carlson. “They understood the value in using an unexpected product collaboration to expand our messaging.” www.sendysauce.com
